Look to the Horizon | Customer-centric Development
Project Management standards emphasis the PROCESS behind every project. The development process, based on traditional Project Management methodologies, is one that is predictable, sustainable, and easy to repeat. It puts forth that every project goes through specific phases, and those phases should always occur in the same order and you should know exactly how long each phase will take.
But the creative process, in which new ideas are brainstormed, identified, fleshed out, and cultivated is not always precise. You may schedule time to have a great idea, but in reality, that wonderful creative approach may come to you while you are sitting at a stop light, walking your dog, or thinking about lunch, regardless of when you scheduled to have the inspiration.
And yet, you have to manage that creative process so that your deadlines are met and your budget is used wisely. Our development process allows us to manage the details while fostering creativity.
LOOK. LISTEN. LEARN.
Every Horizon project starts with our customers.
We LOOK at what you’ve done, what you’re doing, and what’s on your dream to do list.
We LISTEN to your story, your needs, your requirements.
And then we’ll LEARN from each other as we collaborate to create your dream media solution.
Our creative process is built upon our customer-centric approach to video, media and web development. Brainstorm sessions, concept research, script readings, creative brief feedback – at each stage of your project’s development, you’ll be in touch with your Horizon producer and know how the work is progressing. We may know how to create award-winning media, but you are the Subject Matter Expert in your field; our clients’ expertise ensures the accuracy of the content in our media.
Key Components of a Customer-Centric Development Process
- Continuity of team – you should not have to explain your vision over and over; your assigned Horizon Producer is your project champion and ensures continuity throughout development
- Frequency of communication – you should always know where your project is and what’s coming up next; Horizon’s team uses a combination of collaboration tools, including Basecamp project sites, email, phone, and meetings, to ensure our clients have the most updated information
- Collaborative development – a creative project should start with knowledge exchange from both the provider and the Client to ensure accuracy; we depend upon our Clients to provide source content, script reviews, and creative concept feedback.
- Project Follow Up – when your project is over, it shouldn’t mean your creative agency stops working for you; our clients receive our Customer Satisfaction survey at the close of each project to help us evaluate our service
Our 30+ years of successful video and media production demonstrates Horizon’s ability to maintain a standard development process that also reflects the creative process. Our core value is customer service, and it influences all of our work. The emphasis on our customers goes beyond just the service we provide. Our customers are a critical part of our development process.
LOOK. LISTEN. LEARN.